Hello! I’m Mitchell Sancier, the Associate Program Manager for Social Media at TaylorMade. My work combines content creation, marketing strategy, and social media analytics to craft compelling stories for sports organizations.
Creating content from scratch has been a passion of mine since college. Using Adobe Suite, I’ve designed custom graphics, thumbnails, and videos for both sports organizations and personal projects.
Streaming video games on social media is what ultimately propelled me into my professional roles in sports. By building a following of more than 150,000 across TikTok, Twitch, and YouTube, I was able to turn content creation into opportunities with the San Francisco Giants as a Social Media Assistant and with the Golden State Warriors and Chase Center assisting with social media content creation.
Those experiences, along with my current role at TaylorMade, have allowed me to work with brands and franchises such as NFL on Prime and the Green Bay Packers while continuing to blend sports, storytelling, and digital content strategy.