Chase Center Social Campaigns

NBA ALL-STAR WEEKEND 2025

Objective: Set the industry standard for how an arena shows up during All-Star Weekend, ensuring the content plan sets both Chase Center and Thrive City to be culturally relevant and a key piece of the tentpole event overall.

SAN FRANCISCO LIGHT THE BAY ACTIVATIONS

CHASE CENTER CUSTOM QUOTE TEMPLATES

2025 All-STAR JERSEY LAUNCH SLIDE 1

2025 ALL STAR JERSEY LAUNCH- SLIDE 2

CHASE CENTER ALL-STAR COURT ANNOUNCEMENT - SLIDE 1

CHASE CENTER ALL-COURT ANNOUNCEMENT - SLIDE 2

2025 NBA Playoffs

Objective: Create a distinct identity by spotlighting fan experiences, venue activations, and community engagement. The team promoted Thrive City watch parties, highlighted unique in-arena visuals like “Light the Bay,” and used custom graphics to build a cohesive brand presence. Emphasize Chase Center as more than just a basketball venue—while fostering a strong connection with the Bay Area community through local partnerships and storytelling.

PLAYOFFS SHIRT PRESENTED BY CHASE VIDEO

STUDIO CONTENT - WARRIORS CHANT

SPECIAL SHOUTOUTS FROM GUESTS - 49ers HEAD COACH KYLE SHANAHAN

CHASE CENTER HYPE VIDEO - COLLAB W/WARRIORS

CHASE CENTER PLAYOFF BOUnD PHoTo MANITU

CHASE CENTER ATOMSPHERE ILLUSTRATION

MEMORABLE PLAYOFF MOMENTS MOTION GRAPHIC

MUST WATCH PLAYOFF TEAM PHOTO MANIPULATION

CHASE CENTER PLAYOFF BRANDED QUOTE GRAPHICS

GOLDEN STATE VALKYRIES' OPENING NIGHT LAUNCH

Objective: Establish the Valkyries as a powerful new presence in the Bay Area by spotlighting fan energy, first-time traditions, and inclusive community-driven moments. Elevate the historic nature of the team’s debut through pregame festivities, custom social content, and activations. Position Chase Center as the heartbeat of this new era in WNBA basketball by fusing bold creativity, local storytelling, and representation to celebrate the team’s identity and connection to the community from day one.

VALKYRIES MEDIA DAY SOCIAL CONTENT

GOLDEN STATE WARRIORS MEDIA DAY SOCIAL CONTENT

INTRODUCING SPECIAL TRADITIONS

STUDIO CONTENT - FIRST VALKYRIES FANS THROUGH THE DOORS

The STAGE IS SET - VALKYRIES CENTER COURT

1 WEEK AWAY HYPE GRAPHIC

THis iS BALLHALLA

OPENING NIGHT HYPE GRAPHIc

INAUGURAL HOME OPENER SELLOUT

HEAD COACH SPEAKING ABOUT THE ENERGY INSIDE CHASE CENTER

CUSTOM GRAPHICS

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